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PPC & Adwords Marketing:

PPC & Adwords Marketing:

Before going to introduce the course outline, it would be great for you to know about what SEM is. After reading the following discussion, you will learn whether you should opt for this course, provided by UpliftPakistan, or not.  

Unlike SEO, SEM provides you the instant results. The other name of SEM is pay per click (PPC). In SEM, a business pay to Google to show its Ads in search engine result pages (SERPs). We know, it is looking simple, however, different technicalities make this procedure a bit complex. Without proper guidance, it is really hard nut to crack to get advantages after paying to Google for advertisement. Moreover, it is a fear that you may lose your advertisement budget without appropriate guidance.  

Therefore, to make you understand from basic to advance level of SEM, UpliftPakistan have been serving for years. Now, it would be beneficial for you to get advantages from the experience of our trainers.   

What you will learn from our SEM Course? 

It would be a great honor for us to announce SEM course that is loaded with updated knowledge about the Present Market. Moreover, proper guidance of our trainers would help to get desired results. By getting registered in our course, you will learn following techniques. 


What is Search Engine Marketing (SEM) ?

  • Understanding PPC (Pay Per Click) marketing
  • Overview of Adwords and Microsoft Adcenter
  • Understanding Adwords
    • Learning Account Structure
      • Campaigns, Ad groups, keywords, ads,
      • Types of advertising campaign –Search,
        display campaign, shopping campaign
        and video campaign
      • Difference between search and display
      • Understanding targeting options for
        both search and display campaigns

How to Creating search campaigns

  • Creating search campaigns
    • Types of search campaigns
    • Shopping campaign
    • Merchant center
    • Creating 1st Adwords search campaign
    • Setting targeting and keywords for the live
    • Understanding location targeting
    • Setting bidding strategy
    • Making the campaign go live

Understanding keywords

  • Understanding keywords
    • Using keyword planner
    • Finding relevant keywords
    • Types of keyword matches
    • Adding keywords in ad groups
    • Examples of keyword matches and their
      pros and cons
  • Creating ads
    • Understanding ad metrics
    • Display and destination URL
    • How to write a compelling ad copy and headline
    • Best and worst ad examples

Optimization of Search campaigns

  • Important metrics to evaluate the campaigns
  • Importance of CTR
  • How to increase CTR of an ad
  • Relationship of CTR with CPC
  • Importance of QS
  • How to improve QS of an ad
  • How to analyze the performance of keywords
  • How to add negative keywords
  • Importance of adding negative keywords
  • How to decrease CPC
  • Analyzing competitors performance

Understanding Adwords algorithm

  • How does Adwords rank ads on SERP
  • Understanding their ad rank in detail
  • Understanding about quality score
  • Why QS (quality score) is important
  • What is CTR
  • Why CTR is important
  • Understanding bids
    • Learning all types of bids from flexible
      bidding to enhanced CPC.

Understanding bidding structure

  • Understanding bidding structure
    • Manual bidding
    • Auto bidding
  • Advanced level bidding strategies
    • Enhanced CPC
    • CPA (Cost per action)
  • What is flexible bidding
  • Advanced details about bidding strategies
  • Understanding ad extensions
  •  Adding ad extensions in the campaigns
    • Creating ad groups
      • Creating ad groups using tools
      • Benefits of having adgroups

Tracking performance of ads using conversions

  • Tracking performance of ads using conversions
    • What is a conversion?
    • What is conversion tracking?
    • How to setup conversion tracking
    • Adding tracking code on the destination
    • Checking stats of conversions
    • How to keep track of goals

Tracking performance of ads using conversions

  • Creating Display campaigns
    • Types of display ad campaigns
    • Creating 1st display campaigns
    • Targeting options (placement, location and
      other options)
    • Ad-scheduling
    • Ad-delivery options
    • Using display planner tool
    • Creating banners
    • Uploading banners and size measurements
  • Remarketing

Learn “Search Engine Optimisation” With Us

Meet some of our students who graduated from Uplift Pakistan

Plugins your themes with even more features.


Abdul Basit

I need to start my online store. I already take some classes from other teachers who teach Digital Marketing but they are not professionals. I found Uplift Pakistan to Facebook and attended the workshop after workshop I have completed 2 month SEO Physical Course in Lahore, now i am working in Dubai, Highly Recommended.


Wakeel Ahmed Chohan

I am from Karachi, I have completed my 2-month online SEO Course from Uplift Pakistan after course completion within 15 days I got job Alhamdulillah, now I am doing job and handling freelancing project, and very soon I am going to start my own Online eCommerce store, Thank You Uplift Pakistan.


Muhammad Tahir

I am running my online business after Completion 2 months of physical SEO & Digital Marketing Course, I know nothing about online business so I depend on freelancer where I don’t get a good response, now I am handling my own business and getting a great response, I have learned so many new Business Ranking techniques from Uplift Pakistan,