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SEO Marketing Course:

SEO Marketing Course:

Search Engine Optimization is a major part of digital marketing. You will get a lot of results in Google’s search results after typing SEO. Nevertheless, in simple words, SEO is the name of different techniques through which you try to rank your website in the Search Engine Result Page (SERP). 

Besides the available information on the internet about SEO, there are a large number of people who are claiming to be experts in SEO. However, all those experts and information can affect you adversely because various techniques work for one and don’t for others. Therefore, proper guidance is needed on every step to get success in SEO. 

One more thing that is worth mentioning here, SEO is a time taking process, therefore, it doesn’t work like a hasty person to get results about SEO. 

What you will learn from our SEO course? 

Google is updating its algorithm daily. Hence, if we give you the concepts of SEO that were practiced in 2015 than it will not be good for you as well as for us. Therefore, UpliftPakitan’s trainers are regularly experimenting on Google’s Update to deliver the best course.  What our course has, let’s have a glance on outline; 

SEARCH ENGINE OPTIMISATION (SEO) COURSE KEYPOINTS

What is Search Engine Optimisation (SEO)

  • What is SEO?
  • How to Search Engines Work?
  • Understanding SERPs
  • Technical SEO, Onpage SEO & Offpage SEO
    (Relevance + SEO-friendliness & Popularity)
  • White hat SEO vs Black Hat SEO Vs Grey Hat SEO

On-Page SEO Optimisation ?

  • Keywords Placement
  • Anatomy of a SEO friendly webpage
  • Descriptive URLs Title (keyword + USP | Brand name)
  • Meta Description
  • Meta Keywords
  • Heading tags, h1,….h6
  • Contextual Internal Linking
  • Image Alt Tags

WordPress Search Engine Optimisation (SEO)

  • Yoast SEO Plugin / AllinOneSEO Plugin o Optimize webpages
  • WP-Paginate (plugin)
  • Redirection (Plugin)
  • Google XML Sitemap Generator (Plugin) o Robots.txt (WP Robots txt)
  • Insert Header & Footer (Plugin)
  • WP Smush (Plugin)

Types of Backlinks

  • Search Engine Submissions
  • Top Local Business Listings
  • Top Directory Submissions
  • Top Article Directories
  • Niche Relevant Blog Comments
  • Niche Relevant Forum Posts
  • Top Microblogging sites
  • Top Infographics & Slide share websites o Social Profiles (Profile Link Building)
  • Top Video sharing websites
  • Social Media (Social Signals)
  • Web 2.0 (WordPress, Tumblr, Blogger)
  • Blogging
  • One-tier Backlinks Vs Two-tier Backlinks o Types of Backlinks to AVOID
  • Private Blog Networks
  • Competitors Analysis

What is Keywords ?

  • Introduction to Keywords
  • Keywords Research (Relevancy, Searches,
    Competition)
  • Long Tail Keywords Vs Short Tail Keywords
  • Keyword Clustering or Grouping of closely
    related keywords for every webpage
  • Keyword Cannibalization
  • Analyzing Competitor websites for Keywords
    through Different Tools Like (Spyfu)

Technical Search Engine Optimisation (SEO)

  • Meta Robots (admin pages/ backend pages, private pages, duplicate pages, search pages, dynamic URLs)
  • Canonical Tags
  • Pagination Tags (WP-Paginate Plugin) o Canonicalization Factor
  • Robots.txt
  • Sitemap.xml
  • SEO related HTML Tags
  • Clean Indexation

Off-Page Search Engine Optimisation (SEO)

  • What are Backlinks?
  • Quantity, Quality & Relevance
  • Backlinks Profile: Relevance, Diversity and Velocity
  • Types of Backlinks
  • Dofollow VS Nofollow (rel=“nofollow”)
    VS Mentions
  • How to Get Value from Nofollow
    Backlinks
  • Anchor Text Distribution
  • Pages Link Distribution
  • DA, PA, Link Juice (value)
  • Anchor Text Distribution

Learn “Search Engine Optimisation” With Us

Meet some of our students who graduated from Uplift Pakistan

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Usman Arshad

I need to start my online store. I already take some classes from other teachers who teach Digital Marketing but they are not professionals. I found Uplift Pakistan to Facebook and attended the workshop after workshop I have completed 2 month SEO Physical Course in Lahore, now i am working in Dubai, Highly Recommended.

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Wakeel Ahmed Chohan

I am from Karachi, I have completed my 2-month online SEO Course from Uplift Pakistan after course completion within 15 days I got job Alhamdulillah, now I am doing job and handling freelancing project, and very soon I am going to start my own Online eCommerce store, Thank You Uplift Pakistan.

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Muhammad Tahir

I am running my online business after Completion 2 months of physical SEO & Digital Marketing Course, I know nothing about online business so I depend on freelancer where I don’t get a good response, now I am handling my own business and getting a great response, I have learned so many new Business Ranking techniques from Uplift Pakistan,